Nexxen International Ltd, a global advertising technology company, has enhanced its live sports offerings and formed key partnerships with publishers. Through collaborations with premium publishers and demand-side platforms (DSPs), such as FOX Sports, FuboTV, and DirecTV, Nexxen provides advertisers with the ability to reach highly engaged sports audiences across linear and streaming channels. This addresses the fragmented nature of live sports viewing. Nexxens live sports packages have shown significant results, with a 315% increase in spend from StackAdapt campaigns in 2024.
The companys flexible tech stack and strategic approach have helped publishers like FanDuel Sports Network maximize inventory value and increase revenue. Nexxens unified technology stack, including a demand-side platform (DSP) and supply-side platform (SSP), enables partners to utilize data and advanced TV to achieve their goals. With a presence in multiple countries and a listing on the London Stock Exchange and NASDAQ, Nexxen is well-positioned to drive revenue growth for advertisers and publishers in the live sports domain.